point-of-purchase

point-of-purchase
\\¦ ̷ ̷  ̷ ̷ ˈ ̷ ̷  ̷ ̷ \ adjective
: of or relating to the place (as a supermarket aisle) where a decision to purchase is made — compare point-of-sale herein

* * *

/poynt"euhv perr"cheuhs/, adj.
designating or in use at a retail outlet where an item can be purchased; point-of-sale: point-of-purchase displays to entice the buyer.

Useful english dictionary. 2012.

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Look at other dictionaries:

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  • Point of Purchase — Point of sale in einer Wal Mart Filiale Der Begriff Verkaufsort (englisch: Point of Purchase (PoP) oder Point of Sale (PoS)) bezeichnet im Marketing aus Sicht des Konsumenten die Einkaufsstelle, zumeist ein Kassenarbeitsplatz, und aus Sicht des… …   Deutsch Wikipedia

  • point-of-purchase — adjective Date: 1939 of or relating to the place (as a supermarket aisle) where a decision to purchase is made < point of purchase displays > …   New Collegiate Dictionary

  • point-of-purchase — /poynt euhv perr cheuhs/, adj. designating or in use at a retail outlet where an item can be purchased; point of sale: point of purchase displays to entice the buyer. * * * …   Universalium

  • point of purchase advertising — ➔ advertising …   Financial and business terms

  • point-of-purchase advertising — UK US noun [U] ► MARKETING, COMMERCE advertising for products and services at the places where they are bought …   Financial and business terms

  • point of purchase promotions — (POP) Elements of promotional campaigns for products and services sold at retail that are prominently and timely displayed in lobby and counter areas …   Glossary of postal terms

  • point of purchase — point′ of pur′chase n. bus a retail outlet, mail order house, or other place where an item can be purchased Abbr.: POPP.O.P. Also called point′ of sale′. Etymology: 1950–55 point′ of pur′chase, adj …   From formal English to slang

  • Point of Purchase - POP — A place where sales are made. On a macro level, a point of purchase may be a mall, market or city. On a micro level, retailers consider a point of purchase to be the area surrounding the counter where customers pay. Also known as point of sale .… …   Investment dictionary

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